Just One Fish in the Sea

Entrepreneurs

Your brand is just one fish in the sea. This likely isn’t news to your ears. As service-based entrepreneurs, we all know we have competition and there are a million reasons consumers choose to buy from our brand, or others,…

Brands I Love: Full Circle

Lifestyle

About five years ago, my husband and I started spending quite a bit more on food. It wasn’t because we were all of a sudden more hungry, but actually because we decided it’s important to really pay attention to exactly…

How Do We Sleep As Entrepreneurs AND Parents

Lifestyle

I own a business, and a small child. I know I am not alone in navigating the crazy seas of entrepreneurship and parenthood at the same time, and recognize that every “mompreneur” and “dadpreneur” out there faces regular challenges, in…

Pay Attention to Your Brand Story

Entrepreneurs

The Struggle to Market is a Struggle to Tell Your Brand Story. “I realized I was telling a negative story about my brand.” This is a confession from a previous client, explaining in part why he decided to jump into…

Quick Steps to Humanize Your Brand

Entrepreneurs

We sat at the wooden table engaged in passionate conversation about our interests and our lives as entrepreneurs. From the ceramic coffee mug in front of me a whistle of steam floated slowly to invisible, and as I grasped the…

Nonprofits I Love: Save the Manatees

Nonprofits

The Schmidt Family officially has a pet manatee! Well, sort of. We adopted Moo Shoo as a gift for our 5 year wedding anniversary, to add more positive in the world beyond the celebration between ourselves. I started following Save…

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