Jake’s Diapers
Executive Director Stephanie Bowers is a woman on a mission! She and I first worked together several years when her organization was very small, and I was starting out as a nonprofit freelance writer. We worked on a Case for…
Executive Director Stephanie Bowers is a woman on a mission! She and I first worked together several years when her organization was very small, and I was starting out as a nonprofit freelance writer. We worked on a Case for…
Your brand is just one fish in the sea. This likely isn’t news to your ears. As service-based entrepreneurs, we all know we have competition and there are a million reasons consumers choose to buy from our brand, or others,…
Frozen. On a mattress on the hospital room floor, I sat staring at my just days old daughter hoping that, born 27 days early, she’d be perfectly healthy. She wasn’t my only worry. My sister was on the phone, and…
About five years ago, my husband and I started spending quite a bit more on food. It wasn’t because we were all of a sudden more hungry, but actually because we decided it’s important to really pay attention to exactly…
I own a business, and a small child. I know I am not alone in navigating the crazy seas of entrepreneurship and parenthood at the same time, and recognize that every “mompreneur” and “dadpreneur” out there faces regular challenges, in…
The Struggle to Market is a Struggle to Tell Your Brand Story. “I realized I was telling a negative story about my brand.” This is a confession from a previous client, explaining in part why he decided to jump into…
My family and I recently took a roadtrip to Florida from Wisconsin, about 1,400 miles one way. This meant for lots of time in the car keeping our minds entertained, busy and distracted from the long drive. At several points…
We sat at the wooden table engaged in passionate conversation about our interests and our lives as entrepreneurs. From the ceramic coffee mug in front of me a whistle of steam floated slowly to invisible, and as I grasped the…
I work with service-based, lifestyle entrepreneurs interested in purposeful, socially conscious living. This statement took me a while to come by, but it’s extremely important to how I connect with the clients I can best serve. For example, if you’re…
The Schmidt Family officially has a pet manatee! Well, sort of. We adopted Moo Shoo as a gift for our 5 year wedding anniversary, to add more positive in the world beyond the celebration between ourselves. I started following Save…