Jake’s Diapers
Executive Director Stephanie Bowers is a woman on a mission! She and I first worked together several years when her organization was very small, and I was starting out as a nonprofit freelance writer. We worked on a Case for…
Just One Fish in the Sea
Your brand is just one fish in the sea. This likely isn’t news to your ears. As service-based entrepreneurs, we all know we have competition and there are a million reasons consumers choose to buy from our brand, or others,…
Personal Pivot to Brand Transformation
Frozen. On a mattress on the hospital room floor, I sat staring at my just days old daughter hoping that, born 27 days early, she’d be perfectly healthy. She wasn’t my only worry. My sister was on the phone, and…
Brands I Love: Full Circle
About five years ago, my husband and I started spending quite a bit more on food. It wasn’t because we were all of a sudden more hungry, but actually because we decided it’s important to really pay attention to exactly…
How Do We Sleep As Entrepreneurs AND Parents
I own a business, and a small child. I know I am not alone in navigating the crazy seas of entrepreneurship and parenthood at the same time, and recognize that every “mompreneur” and “dadpreneur” out there faces regular challenges, in…
Pay Attention to Your Brand Story
The Struggle to Market is a Struggle to Tell Your Brand Story. “I realized I was telling a negative story about my brand.” This is a confession from a previous client, explaining in part why he decided to jump into…
Staring at Clouds to Boost Business
My family and I recently took a roadtrip to Florida from Wisconsin, about 1,400 miles one way. This meant for lots of time in the car keeping our minds entertained, busy and distracted from the long drive. At several points…
Quick Steps to Humanize Your Brand
We sat at the wooden table engaged in passionate conversation about our interests and our lives as entrepreneurs. From the ceramic coffee mug in front of me a whistle of steam floated slowly to invisible, and as I grasped the…
Are You Ready to Niche? Narrowing Your Audience Doesn’t Need to be Scary
I work with service-based, lifestyle entrepreneurs interested in purposeful, socially conscious living. This statement took me a while to come by, but it’s extremely important to how I connect with the clients I can best serve. For example, if you’re…
Nonprofits I Love: Save the Manatees
The Schmidt Family officially has a pet manatee! Well, sort of. We adopted Moo Shoo as a gift for our 5 year wedding anniversary, to add more positive in the world beyond the celebration between ourselves. I started following Save…
