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While closures continue in the wake of COVID-19, the health conflict we face is now fueled with political divisiveness and economic turmoil. Many people share different opinions about exactly how to safely manage the epidemic while safely managing the impact…
Define Your Audience: Skip all the customer persona hoopla – just do this two part exercise to get started. Step 1. Ask yourself: Who will value what I plan to do? Make a list of real people. Getting this list…
How to use Amazon to research, brainstorm and uncover hidden gems that will make your rebranding feel wonderful. Running in circles lately? Thoughts like … “I just can’t decide which way to go. Or what to do.” “I know I…
Slow Living creates a foundation for you to establish a lifestyle speed of your own. “Time flies like an arrow; fruit flies like a banana.” ― Anthony G. Oettinger The sun sparkled on the horizon, the rush of the water…
“Moooooooommmmmmmm! LOOK!” The shriek of a 4-year-old girl pierced the silence in my shower. In a panic, I peeled back the curtain without a second thought about the water flow. “Whaaaat?!” The word pounded out along with the heartbeats in…
As entrepreneurs, we want to serve people with our skills and passions. We have an offer to share, and that is exciting. So experimenting with ways to reach our audience and find new people to serve, and ways to serve…
No matter what your goals, ambitions or values in life – your mindset, the value you place on your thoughts and how you decide to act on those can create the difference between success and falling short. People who surround…
Find the courage to live into your purpose, unapologetically. I walked passed a momma duck also walking along a fence with her ducklings behind her. We walked down the same path: road — grass — sidewalk — fence. I, on the sidewalk, blocked her and the…
Bring it on, summer! Warm breeze, fresh landscapes, outdoor adventures. What more could we ask for? Hint: Perhaps time to catch up on a book or a few?! While we often challenge our kids with summer reading programs, don’t forget…
Your brand is just one fish in the sea. This likely isn’t news to your ears. As service-based entrepreneurs, we all know we have competition and there are a million reasons consumers choose to buy from our brand, or others,…
