As a coach, Cassie found herself in a unique space serving entrepreneurs not as a business coach or a life coach – but somewhere in the intersection. She sought clarity in defining this intersection and also in which next steps to take as she moved forward in her business.

Cassie came to me with a business called Zaptastic, and ultimately rebranded with a personal brand and a signature program name, the Bold+Brave Collective. Our branding work together laid the foundation for these changes.